A licensed clinician caring for a patient in a real clinic environment

True Aesthetics

Looking and feeling your best shouldn't be reserved for a select few.

Find trusted independent providers. Discover treatments. Build a routine that works for you.

Discover, choose, and book care directly with an independent clinic.

What is True?

What is True?

The trusted network connecting you with independent aesthetics and wellness providers.

Find

Discover providers you can trust.

Access

Get simpler access to aesthetics and wellness.

Stay connected

Build an ongoing relationship with your provider.

Provider network

Real providers. Real clinics. Real people.

Find your True Provider.

  • Denver, CO
  • Miami, FL
  • Cheyenne, WY
  • Oklahoma City, OK

Tap a provider to see where they treat.

Find a True Provider

Every True Provider is independently owned and operated. Treatment plans, pricing and eligibility are set by the licensed clinician treating you.

How True works

A better way to find, access, and maintain your care.

01

Find your provider

Discover a trusted independent provider near you.

02

Choose your care

Explore services and choose the care that fits your routine.

03

Book directly

Connect directly with the independently owned clinic you choose.

04

Build your routine

Return to a provider who knows you and your plan.

The products we use

Treatments your provider trusts.

All product and company names are trademarks of their respective owners. Product availability is limited to verified, licensed practices.

Trust

The internet has enough clinics. You need someone you can trust.

More choices do not always make choosing easier. True helps you discover trusted, independent providers and book directly with their clinics.

We aren't replacing your provider. We're making it easier to find one.

A licensed clinician preparing care in a real clinic

Your care journey

One great experience leads to the next.

01

Find a provider

02

Get great care

03

Build trust

04

Come back

05

Tell someone you trust

TrueTox.

The first product in the True ecosystem.

TrueTox

A simpler way to approach facial maintenance.

TrueTox is the first product built within the True network: predictable access to facial maintenance through participating independent providers.

Explore TrueTox

The bigger vision

Care that grows with your routine.

True begins with aesthetics and is building toward connected wellness and longevity care.

Look good.
Feel good.
Live well.

True is building the network that connects them.

Aesthetics today. Wellness and longevity as the network grows.

Truth Serum · Provider-led editorial

The former CEO of Allergan on where aesthetics goes next.

Taylor Semien, NP, co-founder of True Aesthetics and TrueTox®, sits down with Brent Saunders — Co-Founder, Rapalogix / Re-Q Health · Former CEO, Allergan · Chairman, HydraFacial.

Explore Truth Serum →
Episode notes →

Independent by design

Your provider. Your care. Your choice.

Every True Provider is independently owned and operated. Clinical decisions — including candidacy, treatment selection, dosing, technique, and follow-up — belong to the licensed clinician treating you. True provides non-clinical technology, marketing, education, purchasing, and administrative infrastructure. We don't practice medicine or direct clinical care.

Mission

Democratize aesthetics and wellness.

Looking and feeling your best shouldn't be a luxury reserved for a select few.

We're building a more accessible, transparent, and connected ecosystem where more people can discover trusted providers and make aesthetics and wellness part of their lives. Because taking care of yourself shouldn't feel complicated. It should feel True.

Access

Make it easier to discover and access care.

Trust

Connect you with providers you can feel good about choosing.

Transparency

Make pricing, services, and expectations easier to understand.

Choice

Give you access to independent providers across a growing network.

Find a True Provider

For providers

Are you a provider?

Join a network built to help independent practices compete without giving up their independence.

Become a True Provider